MTN continues to offer free Twitter for all customers
MTN has reiterated its commitment to continue its Free Twitter promotion
MTN has confirmed that it will continue offering its hugely popular Free Twitter service that gives all customers access to free Twitter data each month.
The Free Twitter promotion, that is unique to MTN, has attracted millions of users since its inception three years ago. Customers do not need to opt in and no minimum balance is required to access Free Twitter on MTN. This service will be capped at 500MB, but MTN is confident that this cap will not affect the majority of its customers.
“We want to keep bringing our customers closer to news, current affairs, family, friends and topical interests and MTN’s Free Twitter service helps make that happen. We’re seeing a very small number of customers using excessive amounts of data via Twitter and those people will be the only ones affected by a cap of 500MB per day,” says Mapula Bodibe, MTN Executive Consumer Business.
A review of customer usage has revealed that 99.1% of all Twitter users on MTN are using substantially less than 500MB every day. Of all the users, 80% are using no more than 10MB of Twitter data per day.
“In the limited instances where we are seeing excessive use, it’s clear that the Free Twitter IP is being hacked to stream IPs that are not free, while we are also seeing huge files and videos being transferred, resulting in excessive usage. Our focus is to protect the network experience of millions of customers who engage with this service, Bodibe says.
As one of the leading social media networks, Twitter continues to grow in popularity in South Africa. In fact, a recent study showed that South African’s are heavier Twitter users than the social network’s home market – the U.S. According to Twitter’s own forecasts, management expects user growth to come largely from South Africa, Argentina, France, Japan, Russia and Saudi Arabia.
Along with continuing the free Twitter promotion, MTN is focused on offering more personalised products to meet the unique needs of its different customers through its MyMTNOffers service. These offers will be designed around the customers unique needs and offered directly to the customer based on their location, usage, affordability and network capacity available.
“Specialised offers, that provide customers with only the services, volume and content that customers desire, will increasingly be the norm, rather than generic bundles and pricing, to deliver services that our customers are asking for and making their lives brighter,” Bodile concludes.
